Christmas Retail Tech: What Regional Victorian Shops Need Now
Christmas trading is approaching fast. For regional retailers, this is make-or-break season—often generating 30-40% of annual revenue in six weeks.
Is your technology ready? Here’s what to check.
Point of Sale Systems
Performance Under Pressure
Your POS that handles 20 transactions daily needs to handle 100+ on busy Christmas days.
Check now:
- Test during peak hours to identify slowdowns
- Clear old transaction data if your system allows
- Ensure backups are working
- Have offline fallback procedures documented
Payment Processing
Verify:
- EFTPOS terminals are updated and working
- Tap-and-pay functions correctly
- Mobile payment options (Apple Pay, Google Pay) are enabled
- Backup payment terminal available if primary fails
Staff Training
Casual staff hired for Christmas need POS training before they’re thrown into busy periods.
Ensure:
- Training sessions scheduled before rush begins
- Quick reference guides available at registers
- Experienced staff rostered to support casuals
Inventory Management
Stock Visibility
Nothing worse than selling items you’ve already sold, or turning away customers for stock you actually have.
Verify:
- Stocktake completed recently
- POS and inventory systems synchronised
- Popular items reorder points set appropriately
- Low-stock alerts configured and monitored
Online-In-Store Integration
If you sell both online and in-store, inventory accuracy becomes critical.
Check:
- Real-time stock updates between channels
- Click-and-collect processes tested
- Overselling prevention working
- Staff trained on integrated orders
Online Sales
Website Performance
Increased traffic will test your website’s capacity.
Check now:
- Load testing if possible (free tools available)
- Image optimisation to reduce load times
- Mobile experience works smoothly
- Checkout process completes without errors
Shipping Cutoffs
Communicate clearly when orders must be placed to arrive by Christmas.
Plan:
- Determine cutoff dates for each shipping method
- Create clear messaging for website and social
- Update cutoffs as dates pass
- Have alternative options ready (click-and-collect, gift cards)
Gift Cards
Digital gift cards can save Christmas when shipping deadlines pass.
Ensure:
- Gift card purchase and redemption works
- Clear instructions for recipients
- Email delivery is reliable
- Customer service prepared for gift card questions
Customer Communication
Contact Capacity
Customer enquiries spike during Christmas. Can you respond?
Prepare:
- Phone coverage during extended hours
- Email response capacity increased
- Social media monitored more frequently
- FAQ updated with Christmas-specific questions
Expectations Management
Clear communication prevents customer frustration.
Communicate:
- Trading hours (including any extended hours)
- Shipping timeframes
- Return/exchange policies for gifts
- Contact response timeframes
Backup and Recovery
What If Things Break?
Christmas Day is the worst time for system failures.
Have ready:
- Manual backup procedures for POS failure
- Alternative payment processing (mobile readers)
- Offline inventory tracking methods
- Emergency support contacts for critical systems
Data Backup
Verify:
- Automated backups are running
- Backup recovery has been tested
- Critical data stored redundantly
Extended Hours Technology
If you’re extending trading hours:
Check:
- Security systems programmed for new hours
- Lighting and HVAC scheduled appropriately
- Internet and phone services don’t have off-hours restrictions
- Alarm monitoring company notified of changed hours
Energy and Infrastructure
High-traffic periods stress physical infrastructure too.
Verify:
- Electrical capacity for busy periods
- Air conditioning working for crowded stores
- Internet bandwidth sufficient for increased transactions
- Backup power for critical systems (UPS for POS/EFTPOS)
Post-Christmas Considerations
Plan now for January:
Returns processing: System ready to handle increased returns volume Gift card redemption: Expect spike in January redemptions Exchange tracking: Inventory adjustments for exchanges Sales period: Pricing updates ready to activate
Quick Wins Still Available
With a month until peak trading, you can still:
- Clean up inventory data
- Train staff on existing systems
- Test payment processing thoroughly
- Update website with Christmas content
- Document backup procedures
What’s Too Late
Probably not enough time to:
- Implement entirely new POS systems
- Launch new e-commerce platforms
- Major website redesigns
Focus on making current systems work reliably rather than adding new capabilities.
The Bottom Line
Christmas technology success isn’t about having the fanciest systems. It’s about:
- Reliable systems that don’t fail under pressure
- Staff who know how to use them
- Backup plans when things go wrong
- Clear customer communication
Test everything, train everyone, and have backup plans ready.
Good luck with the trading season.